Late on Thursday night, reality TV personality Kristin Cavallari made headlines by revealing her husband, retired NFL player Jay Cutler, unclogged her ‘major clogged’ milk ducts by ‘sucking harder than he’s ever sucked.’
Her admission, screened in a promo for the new series of The Hills, triggered predictably gobsmacked responses online.
But it seems Mr Cutler was onto something.
According to a new Bloomberg report, scores of biotech and nutrition companies are investing heavily in their production of synthetic human milk – all with the intention of marketing it to adults.
The soon-to-be trend is being driven by a boom in studies (see here and here) showing human milk oligosaccharide (HMO), a property in breast milk, boosts good bacteria in the gut.
DuPont has an HMO supplement called CARE4U, and Denmark’s Glycom has one called Holigos.
Many scientists question whether the benefits we see in babies drinking natural breast milk will translate perfectly to adults drinking synthetic stuff.
But nitty-gritty aside, big firms see huge potential for it to sell, at least.
There is high demand for any kind of dietary supplement as the general public becomes increasingly health-conscious.