On the eve of “50th Annual CMA Awards” CMA has created the biggest video in country music history. “Forever Country” is the name given to the ultimate music video in which 30 artists from across generations of musical genre team up for a medley/mashup that salutes country music through years.
All featuring artists singing a cleverly-arranged medley of John Denver’s “Take Me Home, Country Roads,” Dolly Parton‘s “I Will Always Love You” and the Willie Nelson classic “On the Road Again”.
Shane McAnally, a CMA winner and board member, produced the video and revealed that mashing together a bunch of country classics was “a very scary process.”
Filming of the video took place over three days in Nashville, Tenn. during the CMA Music Festival in June.
Directed by Grammy winner Joseph Kahn, the all-star video features guest shots from a who’s who of country stars, from legends Ronnie Milsap, Alan Jackson and Reba McEntire to contemporary stars including Brad Paisley, Keith Urban, Carrie Underwood and Luke Bryan.
Little Big Town, Lady Antebellum and Alabama are on hand to represent groups, and Kacey Mugraves lends a little cutting-edge country to the proceedings, too. Even Randy Travis gets in on the act, making a special non-singing appearance, as he is still recovering from the stroke he suffered in 2013.
The musicians — all former CMA Awards winner — were shot on a green screen and the video comes to life with images of fields, farms, back roads, railroad tracks, Nashville’s Lower Broadway and other iconic locations throughout the world. Brooks & Dunn reunite to sing together in the middle of a field, while Nelson is under the Eiffel Tower.
All profits from the sale and streaming of Forever Country will go toward music education causes supported by the CMA Foundation. The 50th annual CMA Awards will air on Nov. 2 on CMT.