Are you playing Pokémon Go? It seems that everyone is obsessed with the new game, which has broken any record of downloads so far. Apple confirms that Pokémon Go had the most downloads in the App Store history during the very first week. And this is strange if you consider that the game was only available in the United States, New Zealand and Australia during that time.
Since then Pokémon Go has launched in more than 26 countries. And this means that we should expect new breaking records. It also means billions of dollars in profit for Nintendo. The company saw its share value double before it went down again leading stock “shorters” to start playing Pokémon Go.
The game just launched in Japan having McDonald’s as its promotion partner. The burger titan witnessed 20% leap in its stock value. Nintendo has received criticism that gained on a well-known franchise name without bringing real gameplay, but Pokémon Go has already broken records and seems to continue doing so in the future.