Mykotori

Sainsbury’s falls behind Asda to become UK’s third biggest supermarket chain

Discounters Aldi and Lidl make big gains, increasing pressure on larger rivals

Sainsbury’s has fallen into third place in the UK supermarkets league, behind Asda, as its sales declined at a far faster rate than any of its major rivals.

According to the latest figures from Kantar, Sainsbury’s sales fell 1.8% in the 12 weeks to the 24 March, taking its market share to 15.3%, 0.5 percentage points lower than a year before.

It was the worst performer, not only among the big four supermarkets, but also behind smaller rivals including Iceland and Co-op. Morrisons was the only other supermarket chain to record a sales drop in the period, down 0.1% year on year.

DylanThomas

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