Discounters Aldi and Lidl make big gains, increasing pressure on larger rivals
Sainsbury’s has fallen into third place in the UK supermarkets league, behind Asda, as its sales declined at a far faster rate than any of its major rivals.
According to the latest figures from Kantar, Sainsbury’s sales fell 1.8% in the 12 weeks to the 24 March, taking its market share to 15.3%, 0.5 percentage points lower than a year before.
It was the worst performer, not only among the big four supermarkets, but also behind smaller rivals including Iceland and Co-op. Morrisons was the only other supermarket chain to record a sales drop in the period, down 0.1% year on year.